Brand Identity

The Institute has defined an identity, communication and image system to enable a more effective communication to society. The identity system was built up in a shared and synergistic manner together with the Marine Research Institutes of the CNR DSSTTA (ISMAR and IAS) using the marine environment and its suggestions as a common graphic element.

The IRBIM CNR Institute brand is made up of three elements:

• 1 isotype of the National Research Council
• 2 isotype of the research institute
• 3 the logo (typography) of the research institute.

The graphics focus on the circular element extrapolated from the circumference of the letter C of the CNR isotype. Using the texture of the sea as a common element, the brand is declined by representing the specificities of each Marine Research Institute.